Area Sales Manager, Consumer LAP - Consumer Banking Group

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Associate, Area Sales Manager, Consumer Loan Against Property, Consumer Banking

Posted on: October 16, 2025 | Deadline: November 22, 2025

Job ID: WD78346 | Company Name: DBS Bank

Division:  Loan Against Property, Consumer Banking (LAP&CB)

Location: India-Telangana-Regional Office-Hyderabad

Schedule: Regular | Full-time | Permanent


The Opportunity: Shaping the Consumer Lending Landscape

As the leading bank in Asia, DBS Consumer Banking Group is not just offering financial products—we're enabling dreams and ambitions. We are seeking a highly motivated and results-driven Associate, Area Sales Manager (ASM) to champion our Consumer Loan Against Property (LAP) business within the vibrant market of Hyderabad. This is a critical leadership role that combines strategic planning, team development, and hands-on sales management to drive aggressive growth targets and ensure the health of our loan portfolio. If you have a passion for building high-performing teams and possess deep market insight into the lending space, this is your opportunity to make a significant impact on our Consumer Banking Group.

Core Function & Impact

The primary purpose of this role is twofold: Manpower Development and Business Delivery. The role involves identifying, recruiting, and rigorously training high-potential individuals for the Direct Sales Team (DST). You will be responsible for meticulous Catchment Mapping to assign optimal territories and ensuring sustained high productivity from the DST channel and the Branch Banking channel. Critically, you will manage the Portfolio Quality (P & HL) for all assigned branches, balancing growth with prudent risk management. The role also requires driving cross-selling initiatives across our vast suite of banking products.

Key Accountabilities and Daily Execution

  • Recruitment & Training of Manpower.
  • Handholding the DSTs & Driving Productivity.
  • Catchment Mapping & Marketing Activities: Define and execute effective marketing strategies, ensuring DSTs organize regular activities and engage with local associations.
  • Achievement of Annual Operating Plan (AOP) for both DST and Branch channels.
  • Ensure the Profitability of Consumer LAP Business by balancing growth with risk management.
  • Responsible for maintaining Portfolio Quality and actively managing delinquent cases.
  • Monitor and track all sales manager productivity metrics.

Required Candidate Profile

Required Experience

  • 5–10 Years of progressive experience in sourcing Business Loans, Loan Against Property (LAP), or the MSME business.
  • A minimum of 3–5 years of dedicated experience in team handling/management, including recruitment and performance management.
  • Must possess a deep, current understanding of the business market and competitor strategies within the base location.

Core Competencies

  • Leadership & Team Development: Proven ability to lead, motivate, and develop a large sales force.
  • Strategy and Planning: Excellent strategic thinking to plan and execute sales campaigns.
  • Relationship Management: Strong ability to build trust with Branch Banking partners and customers.
  • Sales / Business Development focus on achieving and exceeding targets.

Technical Competencies

Proficiency in the use of MS Word, Excel, PowerPoint, and Outlook for reporting and analysis. High ability to learn and use the Bank’s internal software systems.

Key Skill Chips & Core Competencies

Quick View: Essential Skills & Experience

5-10 Yrs LAP/BL Sourcing 3-5 Yrs Team Handling Loan Against Property (LAP) Business Loans / MSME Team Leadership Strategy & Planning Self-Motivated Strong Team Player AOP Achievement Portfolio Quality (P&HL) Recruitment & Training Drive DST Productivity MS Office Suite Internal Software Use
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