Business Controller -Digital (H&M GROUP)
Posted on: December 28, 2025 | On-Site (Pune, India)
Company Name: Hmgroup.com | Brand: H & M Group
Team: Digital E-Commerce | Reports To: Regional Head of Digital
Division: Digital Business Operation | Employment Type: Full-Time
Location: Mall of Asia Yelahanka, Bengaluru, Karnataka, India
Schedule: On-Site | Experience Level: Mid to Senior Level
About This Opportunity
H&M Group is seeking an exceptional Digital Business Controller to join our dynamic digital team in Bengaluru. This pivotal role offers a unique opportunity to contribute to digital profitable growth across the region while playing a crucial role in understanding and optimizing our digital commercial performance and P&L management. As a key member of our regional commercial team, you'll be at the forefront of driving digital transformation in one of the world's leading fashion retail companies.
What You'll Do
As our Digital Business Controller, you will be instrumental in shaping the digital future of H&M Group in the region. Your primary responsibility will be contributing to digital profitable growth while maintaining comprehensive oversight of our digital commercial performance and the digital profit and loss statement. You'll work closely with the regional commercial team to plan, forecast, and monitor digital selling activities and the complete sales equation, ensuring we deliver exceptional financial results aligned with our strategic sales plan.
This role demands strong analytical capabilities combined with the ability to transform complex data into clear, actionable insights that drive business decisions. You'll need extensive experience in eCommerce with a thorough understanding of the complete digital ecosystem and eCommerce analytics. Your strategic mindset and business intuition will enable you to identify both customer needs and business opportunities effectively. A deep understanding of the key drivers and elements of the digital P&L is essential for success in this position.
Collaboration is at the heart of everything we do at H&M Group. You'll thrive in this role if you enjoy teamwork and can effectively collaborate with diverse groups of people to establish and achieve ambitious goals and targets. Your ability to build relationships across functions will be critical to your success.
Key Responsibilities
Financial Performance Management
You'll take ownership of maximizing profitable net sales and growing the customer base for your region and sales market, focusing on both short-term results and long-term sustainability. This involves driving net sales through day-to-day operations and executions in your region, supported by comprehensive sales and customer behavior analysis that gives you a complete understanding of your sales situation.
Strategic Analysis and Insights
Your analytical expertise will be crucial in identifying opportunities and threats for your sales markets based on the biggest sales and customer impact factors. You'll suggest commercial activities, follow up on the final customer offer, and apply learnings to future actions. Key focus areas include driving selling with products and logistical capacity while following up on the total sales market reduction strategy aligned with regional objectives.
Digital P&L Ownership
You'll ensure the delivery of financial results for eCommerce and secure a high-quality digital sales plan by taking complete ownership of the digital budget, financial sales plan, and forecasts. This responsibility requires you to maintain a holistic view while driving and following up on the digital P&L comprehensively.
Planning and Forecasting Excellence
Working closely with the commercial team, you'll plan, forecast, and follow up on selling activities and the full sales equation. This includes setting detailed sales plans and equations on weekly and daily levels for each sales market, evaluating selling performance daily and hourly versus plans, and delivering actionable insights to relevant stakeholders promptly.
Analytics Leadership
You'll drive analytics, insights, and ways of working within the sales and operations team by connecting traffic, web, receipt, customer, and logistic data. Your role includes providing analytical support to the full team to further develop capabilities across the organization and foster a data-driven culture.
Who You'll Work With
In this collaborative role, you'll work closely with colleagues from the digital team, including E-Commerce Leads and E-Commerce Commercial Managers. You'll be part of a diverse, talented team united by shared values and a passion for fashion and digital innovation. Your stakeholder network will extend across multiple functions, requiring excellent communication and relationship-building skills.
Who You Are
Educational Background
We're seeking candidates with a business, economics, or business development degree or relevant qualifications that demonstrate your expertise in commercial and analytical domains.
Strategic Thinking
You possess a strategic mindset that enables you to identify key drivers and associated actions to optimize digital sales and profit as part of the omnichannel P&L. You can see the big picture while managing detailed execution.
Analytical Excellence
Your strong analytical skills allow you to synthesize information effectively, turning complex analysis into concrete actions. You're adept at visualizing and presenting analysis and conclusions to a wide range of stakeholders, from technical teams to senior leadership.
Technical Proficiency
You demonstrate a high level of salesmanship and analytical proficiency with the proven ability to translate data into actionable insights. You're advanced in Excel, Google Analytics, PowerBI, and Tableau (or similar business intelligence tools), leveraging these platforms to drive business outcomes.
Collaboration Skills
You're an effective collaborator with strong stakeholder management and communication skills. Your experience in proactively influencing plans and priorities drives profitability and total omnichannel profit growth across the organization.
Who We Are
H&M Group is a global company of strong fashion brands and ventures committed to proving that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We're made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we leverage our power, scale, and knowledge to push the fashion industry towards a more inclusive and sustainable future. Our commitment to sustainability and ethical business practices sets us apart in the retail industry.
Why You'll Love Working Here
At H&M Group, we're proud to be a vibrant and welcoming company that offers our employees attractive benefits with extensive development opportunities around the globe.
Employee Benefits
- Generous Employee Discount: Receive 25% off across all H&M Group brands including H&M, COS, Monki, Weekdays, Arket, and & Other Stories
- Inclusive Culture: We're an inclusive company where you're encouraged to be yourself at work and express your unique perspective
- Career Development: Access extensive development opportunities and career progression paths within a global organization
- Dynamic Work Environment: Join a fast-paced, innovative team at the forefront of digital retail transformation
- Global Network: Connect with talented professionals across the world and build an international career
Application Process
This is a full-time position reporting directly to the Regional Head of Digital. We're looking for someone who can start as soon as possible and make an immediate impact on our digital business performance.
Don't miss this opportunity to join one of the world's leading fashion retailers and contribute to shaping the future of digital commerce in the fashion industry. Share this opportunity with your friends and network who might be interested in this exciting role.
H&M Group is an equal opportunity employer committed to creating an inclusive environment for all employees. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of background, identity, or experience.

